Provider and responsible person

Idea-ly UG (limited liability), c/o startport, Philosophenweg 31-33, 47051 Duisburg

Email address of the provider:


In this Privacy Policy, Idea-ly UG (limited liability) (“we”, “our” or “the Company”) outlines its policy with respect to information collected from users who access our website at and (“Website”) or otherwise provide us with personal information (collectively, “Users”).

Competent authority within the meaning of the Basic Data Protection Regulation (DSGVO):

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia

Translated with (free version)

Helga Block

Postfach 20 04 44

40102 Düsseldorf

Kavalleriestraße 2-4

40213 Düsseldorf

Telefon: 02 11/384 24-0

Telefax: 02 11/384 24-10


Types of data collected

Personal data processed by this application, either independently or through third parties, are included: Cookie, usage data, e-mail, telephone number, first name, last name, company name and country.

Full details of each type of personal data processed will be provided in the relevant sections of this Privacy Policy or selectively through explanatory texts displayed prior to data collection.
Personal data may be provided voluntarily by the user or, in the case of usage data, collected automatically when this application is used.
Unless otherwise indicated, the provision of all data requested by this application is mandatory. If the user refuses to provide the data, this may result in the application not being able to provide the user with its services. In cases in which this application expressly states that the provision of personal data is voluntary, users may choose not to provide such data without any consequences for the availability or functioning of the service.
Users who are unsure about which personal data is mandatory may contact the provider.
Any use of cookies – or other tracking tools – by this application or third-party service providers used by this application is for the purpose of providing the service requested by the user and any other purpose described in this document and, if applicable, in the cookie policy.

Users are responsible for all personal data of third parties obtained, published or transferred through this application and confirm that they have obtained consent to the transfer of personal data of any third parties to this application.


Type and place of data processing


Processing methods

The provider processes the user data in a proper manner and takes appropriate security measures to prevent unauthorized access and unauthorized forwarding, modification or destruction of data.
Data processing is carried out by means of computers or IT-based systems in accordance with organizational procedures and practices that are specifically geared to the stated purposes. In addition to the data controller, other subjects, either internal (human resources management, sales, marketing, legal department, system administrators) or external – and, where necessary, designated by the data controller as processors (such as technical service providers, delivery companies, hosting providers, IT companies or communication agencies) – could operate this application and thus have access to the data. An up-to-date list of these parties can be requested from the provider at any time.

Legal basis of the processing

The provider may only process personal data of users if one of the following points applies:

  • Users have given their consent for one or more specific purposes. Note: Some legislations may allow the provider to process personal data until the user objects to such processing (“opt-out”) without relying on consent or any other of the following legal grounds. However, this does not apply if the processing of personal data is subject to European data protection law;
  • the collection of data is necessary for the fulfilment of a contract with the user and/or for pre-contractual measures resulting from it;
  • the processing is necessary for the fulfilment of a legal obligation to which the provider is subject;
  • the processing relates to a task carried out in the public interest or in the exercise of official authority vested in the provider;
  • the processing is necessary to protect the legitimate interests of the provider or a third party.

In any case, the provider will gladly provide information about the specific legal basis on which the processing is based, in particular whether the provision of personal data is a legal or contractual obligation or a prerequisite for the conclusion of a contract. 


The data will be processed at the Provider’s premises and at all other places where the parties involved in the data processing are located.

Depending on the location of the users, data transfers may involve the transfer of the user’s data to a country other than the user’s own. In order to know more about the place where the transmitted data is processed, users can consult the section containing detailed information on the processing of personal data.

Users also have the right to be informed of the legal basis for the transfer of data to a country outside the European Union or to an international organization governed by international law or established by two or more countries, such as the UN, as well as to be informed of the security measures adopted by the provider to protect their data.

If such a transfer takes place, the user can learn more about it by checking the relevant sections of this document or by contacting the Provider using the information provided in the contact section.

Storage period

Personal data is processed and stored for as long as required for the purpose for which it was collected.

Therefore applies:

  • Personal data collected for the purpose of fulfilling a contract concluded between the provider and the user will be stored until this contract has been fulfilled in full.
  • Personal data collected to protect the legitimate interests of the provider will be kept for as long as necessary to fulfill these purposes. Users can obtain more detailed information about the provider’s legitimate interests in the relevant sections of this document or by contacting the provider.

Furthermore, the provider is permitted to store personal data for a longer period of time if the user has consented to such processing, as long as the consent is not revoked. In addition, the provider may be obliged to store personal data for a longer period of time if this is necessary to fulfill a legal obligation or if ordered by a public authority.After the retention period has expired, personal data will be deleted. Therefore, the right of information, the right of deletion, the right of rectification and the right of data transferability cannot be exercised after the retention period has expired. 

Purpose of processing

Personal data about the user is collected to enable the provider to provide the services. In addition, data is collected for the following purposes: Advertising, analytics, infrastructure monitoring, user database management, remarketing and behavioral targeting and contacting the user.

Users can find more detailed information about these processing purposes and the personal data used for each purpose in the relevant sections of this document.

Detailed information on the processing of personal data

Personal data is collected for the following purposes using the following services:


The services listed in this section allow the owner to monitor and analyze traffic and track user behavior. 

Google Tag Manager (Google Inc.)

Google Tag Manager is an analysis service of Google Inc.

Collected personal data: Cookie and usage data.

Processing location: USA – Privacy Policy.

Google Analytics with IP-Anonymisierung (Google Inc.)

Google Analytics is a web analytics service from Google Inc. (“Google”). Google uses the collected data to track and investigate how this application is used, to create reports on its activities and to share this information with other Google services.
Google may use the collected data to contextualize and personalize the ads in its own advertising network.
On this website, IP anonymization has been activated so that the IP address of users of Google within member states of the European Union or in other states party to the Agreement on the European Economic Area is shortened beforehand. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Collected personal data: Cookie and usage data.

Processing location: USA – Privacy Policy – Opt Out.

HubSpot Analytics (HubSpot, Inc.)

HubSpot Analytics is an analysis service of HubSpot, Inc.

Personal information collected: Cookie and usage data.

Processing location: USA – Privacy Policy – Opt Out .

Contacting the user

Telephone contact (this application)

Users who have provided their phone number may be contacted for commercial or promotional purposes regarding this application and to handle support requests.

Personal Data Collected: telephone number.

Contact Form (this application)

By filling out the contact form with their data, users authorize this application to use their data to respond to requests for information, offers or other inquiries indicated in the header of the form.

Personal data collected: E-mail, country, last name, company name, telephone number and first name.

Mailing list or newsletter (this application)

You can order a newsletter on our website. Please note that we need certain data (at least your e-mail address) to register for the newsletter.

The newsletter will only be sent if you have given us your express consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO. After you have placed your order on our website, you will receive a confirmation e-mail to the e-mail address you provided (so-called double opt-in). You can revoke your consent at any time. An uncomplicated way to revoke your consent is, for example, to use the unsubscribe link provided in every newsletter.

Within the scope of the newsletter registration we store further data beyond the already mentioned data, if this is necessary so that we can prove that you have ordered our newsletter. This may include the storage of the complete IP address at the time of ordering or confirmation of the newsletter, as well as a copy of the confirmation mail sent by us. The corresponding data processing is carried out on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO and is carried out in the interest of being able to account for the legality of the newsletter dispatch.

As part of the newsletter dispatch, we only pass your personal data to HubSpot CRM, which supports us in sending the newsletter.

By subscribing to the mailing list or newsletter, the user’s e-mail address is added to the contact list of people who may receive e-mail messages containing commercial or promotional information related to this application. In addition, your e-mail address may be added to this list if you have signed up for this application or after you have made a purchase.

Personal Information Collected: Email, country, last name, company name, phone number and first name.

Remarketing and Behavioural Targeting

This type of service allows this application and its partners to analyze how this application has been used in previous sessions of the user to distribute, optimize and deploy advertising in a targeted manner.
This activity is done by tracking usage data and using cookies – information sent to the partners responsible for remarketing and behavioral targeting campaigns.
In addition to any exclusion (or opt-out) option offered by the services listed below, the user may opt-out of the use of cookies by third party services by visiting the Network Advertising Initiative opt-out page.

Remarketing through Google Analytics for display advertising (Google Inc.)

Google Analytics for Display Advertising Providers is a remarketing and behavioral targeting service from Google Inc. that links Google Analytics’ tracking activities and its cookies to the Adwords advertising network and the “DoubleClick” cookie.

Personal Information Collected: Cookie and usage data.

Processing location: United States – Privacy Policy – Opt Out.

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioral targeting service from Google Inc. that connects the activity taking place through this application to the Adwords advertising network and the double-click cookie.

Collected personal data: Cookie and usage data.

Processing Location: United States – Privacy Policy – Opt Out.

Administration of user databases

These types of services allow the owner to create user profiles by first using the e-mail address, name or other information that the user has submitted to this application, as well as tracking user activity through analysis functionalities. This personal information may also be matched with publicly available information about the user (such as profiles in social media) and used to build a personal profile that the owner can display and use to improve this application.
Some of these services may also provide for the sending of scheduled messages to the user, such as e-mails that this application links to certain actions.

HubSpot CRM (HubSpot, Inc.)

HubSpot CRM is a user database management service from HubSpot, Inc.

Collected personal data: E-mail, phone number and various types of data, as described in the service’s privacy policy.

Processing location: USA – Privacy Policy.

Users’ rights

Users can exercise certain rights in relation to their data processed by the provider.

In particular, users have the right to do the following:

  • Withdraw the consent at any time. If the user has previously consented to the processing of personal data, he may revoke his own consent at any time.
  • Object to the processing of your data. The user has the right to object to the processing of his/her data if the processing is carried out on a legal basis other than consent. Further information on this is given below.
  • Receive information regarding your data. The user has the right to know whether the data is being processed by the provider, to receive information about individual aspects of the processing and to receive a copy of the data.
  • Have it checked and corrected. The user has the right to verify the accuracy of his data and to request that it be updated or corrected.
  • Request limitation of the processing of your data.
    Users have the right to limit the processing of their data under certain circumstances. In this case the provider will not process the data for any other purpose than storage.
  • Request deletion or other removal of the personal data. Under certain circumstances, users have the right to demand that the provider delete their data.
  • Receive your data and have it transferred to another person in charge. The user has the right to receive his data in a structured, common and machine-readable format and, as far as technically possible, to have it transferred unhindered to another responsible person. This provision is applicable if the data is processed by automated means and the processing is based on the user’s consent, on a contract to which the user is party or on pre-contractual obligations.
  • File a complaint.Users have the right to lodge a complaint with the relevant regulatory authority.

Details of the right of objection regarding the processing

If personal data are processed in the public interest, in the exercise of a sovereign authority conferred on the provider or to safeguard the legitimate interests of the provider, the user may object to this processing by providing a justification relating to his particular situation.

Users are informed that they may object to the processing of personal data for direct marketing purposes at any time without giving any reason. To find out whether the provider processes personal data for direct marketing purposes, users can consult the relevant sections of this document. 

How the rights can be exercised

All requests to exercise user rights can be addressed to the provider via the contact details provided in this document. Requests can be exercised free of charge and will be processed by the provider as soon as possible, at the latest within one month.

Cookie guidelines

This application uses cookies. To learn more and get a more detailed knowledge about cookies, the user can read the specific document here: Cookie Policy.

Further information about the collection and processing of data

Legal measures

The User’s personal data may be processed by the Provider for the purposes of law enforcement within or in preparation for legal proceedings arising from the fact that this application or the related services have not been used properly.
The User declares to be aware that the Provider may be obliged by the authorities to release personal data.

Further information about the user’s personal data

In addition to the information listed in this Privacy Policy, this application may provide the user, upon request, with other contextual information related to specific services or to the collection and processing of personal data.

System logs and maintenance

This application and third-party services may collect files for operational and maintenance purposes that record the interaction taking place through this application (system logs) or use other personal information (e.g., IP address) for this purpose.

Information not included in this privacy policy

Further information on the collection or processing of personal data can be requested from the provider at any time via the contact details listed.

How “Do Not Track” requests are handled

This application does not support “Do Not Track” requests by web browsers.
Users can find out whether integrated third-party services support the Do Not Track protocol in the privacy policy of the respective service.

Changes to this Privacy Policy 

The provider reserves the right to make changes to this privacy policy at any time by informing its users on this page and, if applicable, about this application and/or – as far as technically and legally possible – by sending a message to the users via one of the contact data available to the provider. Users are therefore advised to visit this page regularly and to check the date of the last change indicated at the bottom of the page.

Insofar as changes affect data use based on the user’s consent, the provider will – if necessary – obtain a new consent.

Definitions and legal information


Personal data (or data)

All information by which, directly or in connection with further information, the identity of a natural person is or can be determined. 

Usage data

Information that this application (or third party services that this application uses) automatically collects, such as: the IP addresses or domain names of the computers of users who use this application, the URI (Uniform Resource Identifier) addresses, the time of the request, the method used to submit the request to the server, the size of the response file received, the numeric code indicating the status of the server response (successful result, error, etc.), the date and time of the request, the type of service requested, the type of service requested, the type of service requested, and so on. the country of origin, the functions of the browser and operating system used by the user, the various time data per call (e.g. how much time was spent on each page of the application) and information on the path followed within an application, in particular the order of the pages visited, as well as other information on the operating system of the device and/or the IT environment of the user.


The person using this application, who, unless otherwise specified, is the same as the data subject.

Affected party

The natural person to whom the personal data relates.

Order processor (or data processor)

Natural or legal person, authority, body or other entity that processes personal data on behalf of the controller, as described in this Privacy Policy.

Responsible (or provider, partly also owner)

The natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data and the means used for this purpose, including the security measures relating to the operation and use thereof. Unless otherwise specified, the controller is the natural or legal person through whom this application is offered.

This application

The hardware or software tool used to collect and process the user’s personal data.


The service offered by this application, as described in the relevant terms of use (if any) and on this page/application.

European Union (or EU)

Unless otherwise stated, all references in this document to the European Union refer to all current Member States of the European Union and the European Economic Area (EEA).


Small file stored by the application on the user’s device.

Legal notice

This privacy policy has been drawn up on the basis of provisions of various legislations, including Art. 13/14 of Regulation (EU) 2016/679 (basic data protection regulation).

This privacy statement refers exclusively to this application, unless otherwise stated in this document.

Last update 05.07.2020